Flair is the first and only Sharia compliant multi-merchant store card in the Middle East. Launched in Kuwait in 2008, this payment solutions pioneered in-store payment card, which changed the way consumers pay in the GCC.

As Flair is based on Islamic financing principles, it purchases the goods and acquires the services from the dealer or retailer where the Flair card is accepted. Flair then sells these to the customer on easy and affordable monthly payment terms through a sale on instalment contract. The transaction amount and term is completely transparent and known to customers at the time of purchase.

Flair differentiates itself on customer service excellence through a world-class contact centre composed of experienced multilingual agents that receive transaction inquiries from potential and existing cardholders. The contact centre system enables Flair agents to advise new customers of approval within 15 minutes. The Flair contact centre has been designed for rapid account opening, shortening the time taken to approve a new customer and improving the professionalism of customer service agents. Real-time integration with Altitude's contact centre application coupled with Flair's existing systems means all information kept on customers is within one system – store name, prices, credit terms and payment history are all within easy reach.